As New Yorkers, we faced too many complicated, outdated and frustrating renting processes. As tech founders, we decided to change that.
When looking at other available solutions, we found that traditional workflows had been digitized but the outdated underlying processes had not changed at all.
Our mission: to make the leasing process fast, easy, and efficient. This means offering property owners and managers an end-to-end solution fueled by a new source of pre-qualified renters. To renters we offer a simple, streamlined process based on their verified profile and history.
Using custom AI and the latest open banking technologies, we rebuilt the entire leasing journey. The Rello platform integrates with all major property management systems and is designed to adapt quickly to changes in markets and regulations.
Rello's proprietary AI model is trained on real leasing workflows (not generic language models) and understands the nuances of multifamily operations, leasing timelines, and renter behavior. That's why we can significantly reduce manual work, improve accuracy, and offer competitive pricing.
Rello's team combines:
Intimate knowledge of NYC real estate operations and regulatory complexity
Expertise in high volume scaling, identity, payment systems and marketplaces
60+ years of building and scaling successful technology platforms and companies
Trusted By
Rello takes the friction out of leasing. Our entire workflow now runs on Rello.
Michelle Willams, AveryHall
