The Leasing Platform
NYC Rents On

Built for NYC's complexity,
Rello handles the entire leasing lifecycle
from application to move-in
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End-to-End Leasing

Rello is a leasing platform built for NYC that connects identity verification, applications, screening, lease creation, payments, move-in, and renewals into one streamlined system.

Flexible, AI-powered modules adapt to different portfolio needs and operating workflows.

Applications & Screening

Complete visibility for better decisions
  • Real-Time Application Processing
  • Direct Bank & Identity Verification Applications
  • AI-Powered Document Scanning
  • Always-Up-to-Date Summary
Rello applications dashboard for a NYC building, showing each applicant's income, assets, bank snapshot, credit and identity scores

Lease Creation & Execution

From approval to signature in hours
  • Custom Lease Templates & Self-Service Setup
  • NYC Rent Stabilization Support
  • One Platform From Creation to Signature
  • Streamlined Checkout Flow
Renter's pending lease in Rello, with first-month payment, lease signing and co-signer signature steps

Move-In Management

Consolidated workflows for smooth move-ins
  • Guided Move-In Checklist
  • Automated Collection of Required Docs
  • Built-In Scheduling Tools
  • Centralized Communication Hub
Rello Pre-Move Suite: the renter move-in checklist with rules, insurance, payment setup, scheduling and utilities

Renewals Suite

Streamlined renewals at scale
  • Bulk Renewals
  • Proposal Negotiation Hub
  • Incentive Management
  • NYC Rent-Stabilized Renewals
Rello Renewals overview: renewal outcomes, stages and the next step for every lease coming up

Enterprise-Grade Security & Fraud Protection

  • Rello eliminated the gaps between application, screening, and lease signing. What used to take days now happens in one streamlined flow.Michelle Easterlin, VP Residential Leasing & Marketing, Avery Hall
  • Rello redefines how modern leasing should operate. When the entire journey lives in one ecosystem, momentum isn’t lost between steps, and the results speak for themselves, including a 95% conversion rate (The Eloise) from application to signed lease. It scales seamlessly for both institutional portfolios and agile brokerage teams.Cindy Kieffer, Director of Leasing, Summit SLS Brokerage
  • Renewals used to live in spreadsheets and reminders. Now Rello’s dashboard shows us every lease coming up, flags what needs attention, and helps us price and plan each renewal. It saves our team hours of work, keeps mistakes out, and makes sure every renewal goes out on time.Bennett Epstein, 1440 Amsterdam
  • Rello changed how we underwrite. Every document is verified, bad actors get flagged before they reach us, and we get a clear read on each applicant’s finances. It’s simpler, and we’re more confident in every approval.Tommy Ho, VP of Leasing and Marketing, Bushburg
Let's talk about how Rello can supercharge your operations!
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